L’Oréal Professionnel products, developed in close collaboration with leading hairdressers, are the fruit of their technical expertise and the technological breakthroughs achieved by L’Oréal Research.
The brand’s hair colour products are cutting edge. In 2009, L’Oréal Professionnel launched INOA, a revolutionary odourless, ammonia-free hair colour for optimised respect of the hair and scalp.
With its finger on the pulse of fashion, L’Oréal Professionnel provides hair designers and colourists with the tools they need to fully unleash their creativity.
Twice a year, L’Oréal Professionnel creates the “Colour Collections”, major events that put hair design at the centre of fashion and where technical expertise and innovation meet the latest catwalk trends.
Working with leading international stylists, the brand transposes these looks to the hairdressing industry, so that every customer can emerge from the salon with a style reflecting the latest trends.